Menu Design: Marketing the Restaurant Through Graphics
By Judi Radice
PBC International, 256 pages, 1985
It’s no secret that I love vintage graphic design books an annuals from the 1980s. And every once in a while I come across one that’s super-specific and chock full of the illustration style and images I love most. Menu Design is one of those books, a favourite find, published in 1985, which means the graphics are all of the decade’s first half (the half I prefer, design-wise). Full-colour throughout and printed on heavy, glossy stock, it couldn’t be more fun browsing the menu design of well-known chains like TGI Fridays, airline menus of the era and small, specialty eateries neither you nor I have ever heard of. For any ’80s design fetishist Menu Design it a total treat.